Commercial Locution
When I do commercial voice-overs, I focus my work on two factors: the type of product or message and the targeted audience. It requires talent and careful work that supports the advertising and the commercial’s intention to persuade and motivate listeners to buy or invest in the product. As those of us who master the commercial voice technique know, this is what the work of a Voice Talent is all about.
The commercial locution differs from the radial and the result is shown in the recreation of situations, giving life to the characters and of communicating the benefits of products and services.